Course OVERVIEW

Search Engine Optimization (SEO) and Google Adverting Course for Beginners (Classroom) provides basic knowledge and skills for participants to manage and run Google Advertising with SEO (Search Engine Optimization), Google Analytics, Google Search Console.

As, Online advertising allow us to show our ads to the people who are likely to be interested in our products and services, while filtering out those who are not.

And we can track whether those people clicked your ads.

Online advertising also give us the opportunity to reach potential customers as they use multiple devices — desktops, laptops, tablets, and smartphones.

Suitable for Marketing and Communication Officer, Business Owner, Freelancer, Online and Digital Marketers

Course OUTCOME

At the end of this Search Engine Optimization (SEO) and Google Adverting Course for Beginners (Classroom), participants will be able to run Google Advertising with Search Engine Optimization to their webpage or landing page.

Participants will use Google Ads and SEO as to take advantage of the benefits of online advertising: show their ads to the right people, in the right place, and at the right time.

Course content

Module 1:

SEO Introduction

1. Identify trends and developments pertaining to SEO, search engines and internet marketing

Module 2:

SEO knows-hows

1. Perform keyword discovery, expansion and optimization

2. Administer search engine programs.

3. Research and analyze competitor advertising links.

4. Conduct SEO analysis across various channels

5. Analyze search performance across various channels

Module 3:

SEO Strategies

1. Coordinate with editorial and marketing teams to inform results based on SEO analysis outcomes to optimize content creation

2. Prepare internet search engine marketing strategies

3. Implement internet search engine marketing strategies.

Module 4:

Google Advert

1. Ad targeting: Keywords, Ad location,

Age, Language, Days, Times, Frequency and Devices

2. Cost Controlling: how much to spend per month, per day, and per ad.

3. Success Measurement Management:

a) How much it costs on average for advertising that leads to customers’ online purchases or phone calls.

b) Use analytical tools to learn about customer’s shopping habits: how long, for instance, they tend to research your product before they buy.